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The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced technology continues to play...
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77% of Mobile App Purchasers Worry About The Apps They Buy
A series of new surveys commissioned by SOASTA – a provider of cloud and mobile testing solutions – questioned American adults about their concerns when buying mobile apps, and the issues developers...
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Apple Puts Developers on iOS 7 Alert
On Tuesday, amidst a flurry of new product headlines out of Cupertino, Apple seeded the iOS 7 golden master to developers for testing. This is the final developer-only version of the firmware before...
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Millennial Media Raises Curtain on the Millennial Media Exchange
Punctuating a bustling Wednesday morning for mobile advertising news, Millennial Media is capturing its fair share of the headlines today with a juicy announcement of its own. Millennial Media has...
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3dcart Opens Marketplace to Web Designers
3dcart, a web-based eCommerce software provider, tells MMW that the company is launching a new template marketplace. The theme store, which now includes a program for web designers to sell their own...
View ArticleCentrify Announces New Technology Partner Program
Yesterday at the Samsung Developers Conference, Centrify Corporation announced the launch of its Centrify Alliance Partner Program (CAPP). CAPP, we’re told, will provide developers, cloud and mobile...
View ArticleFirst Data Confirms Acquisition of Perka
First Data Corporation , a provider of electronic commerce and payment processing, announced today that it has acquired Perka. “Perka is a strong addition to the offerings we have for our merchants...
View ArticleDeveloper Interest in Wearable Mobile Tech is Surging
The Wearables Device Ecosystems (WDE) team at Strategy Analytics has high hopes and loft projections for the wearable device industry. The group recently analyzed the emerging wearable devices market...
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Is This Our First Look at What’s Next for Apple?
The clock may be slowly counting down until Apple’s June presentation of WWDC 2014, but we may have already scored our first look at the forthcoming major update to iOS. According to published reports...
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What’s Most Important in Content Marketing?
Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and,...
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Airpush Guarantees $5 CPM During Q1 Developer Promo
If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense. Developers need real results from their mobile campaigns and app promotions and...
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Instant AppMachine an Instant Media Magnet at SXSW 2015
If you stand out at SXSW, you’ve clearly done something right. All the rage today at the hottest festival in the world is the latest offering from Endurance International Group . The company has just...
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What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is...
Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting...
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Are Publishers Finally Getting Paid (Enough) for the Efforts?
They’re the lifeblood of the mobile ecosystem. In fact, without the steady stream of creations from the world’s hardest-working mobile app developers, it’s difficult to fathom how leading mobile...
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Global Enterprise Mobile Application Development on the Rise
Technavio is out with a new report on the global enterprise mobile application development services market. According to the research data presented, the market in question is expected to grow at a...
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Apple Working Hard to Get China Developers to Create, iPhone Users to Pay
While Apple Inc. has been working with developers in China who write apps for the iPhone, there are still challenges. China is a huge market, and in fact mobile app downloads there outpaced the U.S....
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Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers...
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited. Now that’s going to change. “With iOS 9,...
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Opinion: Progressing IoT From Neat to Necessary
The following is a guest contributed post to MMW from Janelle McCarthy of Raster . The internet of things (IoT) is the network of devices that are becoming connected to each other as well as to people...
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New Marketing Agency Launched for Mobile Games
iQU Group tells MMW that they’ve just launched its new outfit, Mobilize. The division is focused exclusively on the mobile games market to help developers self-publish “successful mobile titles,...
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Global Developer Nation Report: A World of Poor, Male, Risk-Taking Visionaries
It’s the ninth edition for “State of the Developer Nation” — and the report just out features some interesting highlights. The report from Vision Mobile analyzes current trends in mobile, desktop,...
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